SPARK Matrix™: Business Intelligence and Analytics Platforms, Q4 2024

Business Intelligence and Analytics Platforms

Business Intelligence and Analytics Platforms market research includes a detailed global market analysis of major vendors. The research comprises of vendors’ product features and functionalities, as well as competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading vendors with a global impact, including – AnswerRocket, Alibaba Cloud, Amazon Web Services, Domo, GoodData, Google, IBM, Incorta, Microsoft, MicroStrategy, Oracle, Pyramid Analytics, Qlik, Salesforce (Tableau), SAP, SAS, Sisense, Tellius, ThoughtSpot, TIBCO Software, Yellowfin, and Zoho

Business Intelligence and Analytics (BI&A) is not only to process and visualize data but to unlock strategic insights through advanced AI-driven tools. The evolution from historical data analysis to predictive and prescriptive analytics marks a shift in how organizations approach decision-making, moving from reactionary strategies to proactive, data-informed ones. Generative AI and NLP are democratizing data access, allowing non-technical users to engage with insights effortlessly. As BI&A platforms adopt adaptive AI systems and multi-cloud scalability, they empower businesses to scale custom applications and ensure data governance across diverse environments. This evolution underscores BI&A's role as a catalyst for growth, operational efficiency, and innovation, driving organizations to make data their strongest asset.